LUNA/TBWA is the advertizing agency behind the Orto.si latest tapeart campaign. Orto.si is a service that the Slovenian mobile provider Simobil is offering to the young up to 26th year. But with this last campaign Orto.si got to live a life of its own, thanks to the tapeart videos and a website launched a couple of months ago. The idea is to bring the Orto.si service to the young, be young, capture the youth and the hype. And it doesn't get as hype, young and urban as tapeart. The videos were made with the help of young urban and streetart collectives that taped various city surfaces with their art and show it in a video.
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